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St. Louis, Missouri - October 20, 2003
Crane-GPL has a new vision for vending. It's in our new line of products. In
our new way of selecting, training, and supporting distributors. And in our
commitment to building products that look better, work better, and last longer.
This vision is a natural extension of our more than 75-year history of setting
the standard for manufacturing vending machines of the highest quality. We
are proud to uphold that legacy, and extend it to the distribution sector
of the vending industry.
GPL's New Vision Series introduces a more upscale look to the
snack, cold food, hot beverage, and combination machines. They're
sleeker, with stylish graphics and striking black or platinum facades.
Designed for today's office environment, the New Vision Series is
ideal for locations with 100 employees or less-which comprise
more than 96% of all worksites.
As Managing Director of Crane Europe, Willis will be responsible for the departments of
operations, finance, engineering, marketing, sales and customer services at
Crane Merchandising Systems' European headquarters based in Chippenham, England.
Additionally, Willis will direct the development and growth of Crane Merchandising
Systems' pan-European business initiative, which presently includes distribution, sales and
service centers located in Paris, France and Dreieich, Germany.
For distributors, these machines represent an exciting new product
line operators will greet with enthusiasm. To the operators, the
New Vision Series provides a visually appealing option and a competitive
advantage in an already competitive market. And GPL's
commitment to order fulfillment, on-time delivery, out-of-the-box
quality, and superior service, training, and support are benefits
operators and distributors will both embrace.
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